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	<title>HBE Web Design &#124; Hummingbird Enterprises</title>
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		<title>2012 Tech Trends and Consumer Electronics show in Vegas Jan 15</title>
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		<pubDate>Sun, 01 Jan 2012 23:57:02 +0000</pubDate>
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		<title>How to use Facebook for Business</title>
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		<pubDate>Sun, 18 Dec 2011 21:37:29 +0000</pubDate>
		<dc:creator>ocmonalisa</dc:creator>
		
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		<title>Where does SEO and Social Media Optimization fit within your organization?</title>
		<link>http://ocmonalisa.wordpress.com/2011/12/13/where-does-seo-and-social-media-optimization-fit-within-your-organization/</link>
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		<pubDate>Tue, 13 Dec 2011 19:04:36 +0000</pubDate>
		<dc:creator>ocmonalisa</dc:creator>
		
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		<description><![CDATA[Where Does SEO &#38; Social Media Optimization Fit Within Your Company? Hint: It’s Not All About Marketing Lee Odden  on Dec 5th, 2011    Content Marketing, Online Marketing, Online PR, Optimize Book, Social Media When most people think of search engine &#8230; <a href="http://ocmonalisa.wordpress.com/2011/12/13/where-does-seo-and-social-media-optimization-fit-within-your-organization/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=ocmonalisa.wordpress.com&amp;blog=10571108&amp;post=140&amp;subd=ocmonalisa&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<h2>Where Does SEO &amp; Social Media Optimization Fit Within Your Company? Hint: It’s Not All About Marketing</h2>
<div><small>Lee Odden  on Dec 5th, 2011    <a title="View all posts in Content Marketing" href="http://www.toprankblog.com/category/content-marketing/" rel="category tag">Content Marketing</a>, <a title="View all posts in Online Marketing" href="http://www.toprankblog.com/category/online-marketing-blog/" rel="category tag">Online Marketing</a>, <a title="View all posts in Online PR" href="http://www.toprankblog.com/category/public-relations/online-pr/" rel="category tag">Online PR</a>, <a title="View all posts in Optimize Book" href="http://www.toprankblog.com/category/optimize-book/" rel="category tag">Optimize Book</a>, <a title="View all posts in Social Media" href="http://www.toprankblog.com/category/social-media/" rel="category tag">Social Media</a> </small></div>
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<p>When most people think of search engine optimization for a company, it’s usually as a marketing function. That makes sense since SEO is such a low-cost, high impact and measurable method of attracting new customers and revenue. However, I think looking at SEO and optimizing social media solely as a marketing function is like looking only at the eyeball of your favorite portait. Take a step back and you’ll see a bigger, more interesting picture.</p>
<p><strong>Think Outside the Marketing Search Box.</strong> Companies publish a variety of content besides products and services but usually rely only on people’s familiarity with the company website to find that information.  Customers, employees, partners, job seekers, news media, industry analysts and investors need a variety of information from those companies and with over 11 billion queries handled every month by Google, search is a prime channel for discovery. So is social. Facebook has over 800 million members, Twitter has over 200 million and LinkedIn over 100 million. If content has a purpose and an intended audience, why not optimize for findability and shareability?</p>
<p><strong>Go Holistic.</strong> As companies are making plans for resource allocation in the coming year, I’d suggest consideration of how to facilitate the ease of connection and sharing between the online content published by the brand (on and off the corporate website) and the intended audiences. In particular, the holistic application of search keywords and social topics on marketing, PR, Customer Service, Talent Acquisition and HR.</p>
<p>&nbsp;</p>
<p><strong>ROI on Optimization Isn’t Just for Marketing</strong>. There are more departments that publish online content than those above, but it’s a good example of the opportunity that companies have to make it easier, more efficient and effective for intended audiences to discover and engage with a company’s content. If Marketing can show a return on investment based on content optimization that attracts website traffic and converts visitors into sales, then so can optimizing other types of business content with a specific purpose. For example, optimizing news content for discovery by journalists, bloggers and analysts who are doing research.</p>
<p><strong>Amplify PR Investment with SEO.</strong> If a company is spending $10,000 per month on a Public Relations firm retainer and part of that budget is specifically for media relations and getting press coverage, then optimizing press releases, the newsroom, <a href="http://www.toprankblog.com/2009/07/what-is-digital-asset-optimization/">digital assets</a> like PDFs, images, video and even social media content can help connect the brand story with journalists who are in need of sources. With effective <a href="http://www.toprankblog.com/2011/05/social-seo-pr/">PR content optimization</a>, the impact of that $10k spend might be increased by 50%. We spend nothing on media relations (not that I don’t think we should) and gain about $5k in value of media coverage every month because our news content is discovered by journalists, analysts and bloggers through search and social media.</p>
<p><strong>Make Connecting &amp; Sharing Easier.</strong> So think of search and social media optimization not only as way to boost leads and sales, but as a way to amplify the effect of communications between the brand and its community of customers, media, job seekers and employees.  Whatever can be searched can be optimized. Facilitating search and social media based discovery of that content can mean attracting better employees, solving customer service problems online without phone calls and increasing credibility of the brand where key constituents are looking.</p>
<p>Are you <a href="http://www.toprankmarketing.com/search-engine-optimization/" target="_blank">optimizing for search</a> and social media discovery outside of marketing? If you could show an impact on increased effectiveness or even a deflection of costs, where would you start?</p>
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		<title>10 Basic SEO Tips</title>
		<link>http://ocmonalisa.wordpress.com/2011/12/06/10-basic-seo-tips/</link>
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		<pubDate>Tue, 06 Dec 2011 04:58:52 +0000</pubDate>
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		<title>Is Google Plus Necessary??</title>
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		<pubDate>Thu, 20 Oct 2011 05:06:43 +0000</pubDate>
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		<title>Social media trends</title>
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		<pubDate>Thu, 30 Dec 2010 04:43:47 +0000</pubDate>
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		<description><![CDATA[http://blogs.hbr.org/cs/2009/11/six_social_media_trends.html<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=ocmonalisa.wordpress.com&amp;blog=10571108&amp;post=122&amp;subd=ocmonalisa&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p><a href="http://blogs.hbr.org/cs/2009/11/six_social_media_trends.html">http://blogs.hbr.org/cs/2009/11/six_social_media_trends.html</a></p>
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		<title>CSS for Search Engine Optimization</title>
		<link>http://ocmonalisa.wordpress.com/2010/10/09/css-for-search-engine-optimization/</link>
		<comments>http://ocmonalisa.wordpress.com/2010/10/09/css-for-search-engine-optimization/#comments</comments>
		<pubDate>Sat, 09 Oct 2010 01:18:01 +0000</pubDate>
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		<description><![CDATA[How to Use CSS for Search Engine Optimization By Mikhail Tuknov Cascading Style Sheets (CSS) is a language that permits Web designers to attach styles such as spacing, color, font, etc. to HTML documents. Cascading style sheets are similar to &#8230; <a href="http://ocmonalisa.wordpress.com/2010/10/09/css-for-search-engine-optimization/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=ocmonalisa.wordpress.com&amp;blog=10571108&amp;post=110&amp;subd=ocmonalisa&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p>How to Use CSS for Search Engine Optimization<br />
By Mikhail Tuknov</p>
<p>Cascading Style Sheets (CSS) is a language that permits Web designers to attach styles such as spacing, color, font, etc. to HTML documents. Cascading style sheets are similar to a template, permitting Web developers to label styles for an HTML element and then apply it to the number of Web pages required. Thus, Cascading Style Sheets (CSS) are collections of formatting rules, which control the appearance of content in a Web page. With CSS styles you have great flexibility and control of the exact page appearance; from precise positioning of the layout to specific fonts and styles.</p>
<p>There are many benefits of using CSS. Maintenance of a Web site made with CSS is much easier compared to the ones which are table based. Aside from being able to make extensive changes with one CSS file, the code it generates makes it simpler to update. With CSS, when you decide to craft a change, you simply alter the style and that element is updated automatically anywhere it appears in the site, saving you an enormous amount of time. Without CSS you&#8217;d have edit each page independently. CSS generally requires less code compared to a table based layout, making your code lighter, cleaner and easier to maintain.</p>
<p>Cascading Style Sheets Benefits and Search Engine Optimization (SEO)<br />
Another major benefit of CSS is that it makes your Web site SEO friendly. The reason behind this is simple. Search engines spiders are actually lethargic. They don&#8217;t go through the bundles of HTML code to get to the indexed codes. Font tags and tables make HTML code cumbersome, and thus reduce the accuracy of the results. If you use external CSS files to determine the design attributes, the HTML code will be clean and will create better search engine rankings. With some knowledge of CSS you can change the code without destroying the visual layout. For instance, you could easily make the main content of your site to show up above the header or navigation menu in the code of your Web site; this will help to show search engine crawlers the importance of your content. I personally saw a huge boost in rankings in fully functional CSS Web sites. When I look at someone’s Web site that was built using old school HTML code with tags such as: TABLES, TD, TR, FONT and so on, I convert that site to a CSS layout. There are many tools on the Internet that shows the actual code over text ratio weight of your site. Modern search engines such as Google, Yahoo and MSN love light-weighted Web sites. They want to see your content; the text, not the code. With CSS everything is possible. You can place excessive code into an external file, thus leaving the actual page clean and simple.</p>
<p>Web Site Accessibility<br />
CSS makes your Web site more accessible. By 2008, it&#8217;s estimated that one-third of the world’s population will be using hand held devices to access the Internet. It&#8217;s important that your site is accessible to them also. You can make an additional CSS document particularly for handheld devices like cell phones, which will be called up in place of the regular CSS document; which is not achievable with a tabular layout. CSS benefits accessibility chiefly by separating document structure from presentation. </p>
<p>Increases Download Speed of Your Website<br />
CSS code downloads faster than tables. Browsers read through tables twice prior to exhibiting their contents; first to work out their structure and then to determine their content. Moreover, tables are shown on the screen as a whole, no part of the table will be displayed until the entire table is downloaded and rendered. Tables support the use of spaced images to assist with positioning. CSS generally requires less code than tables. All layout code can be placed in an external CSS document, which will be called up just once and then stored on the user’s computer; while the table layout stored in each HTML document must be loaded up each time a new page downloads. Also with CSS, you can manage the order of the items downloaded. You have the control to make the content appear prior to images, which tend to load slower than text. </p>
<p>Cross Browser Compatibility<br />
To summarize, CSS makes your Web sites load faster, it saves on time and labor, links can be more attractive and dynamic, and you can add rollovers without using JavaScript. Currently all the major browsers ( Firefox, Explorer and Netscape) recognize CSS.</p>
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		<title>Ajax explained</title>
		<link>http://ocmonalisa.wordpress.com/2010/10/09/ajax-explained/</link>
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		<pubDate>Sat, 09 Oct 2010 00:11:22 +0000</pubDate>
		<dc:creator>ocmonalisa</dc:creator>
		
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		<description><![CDATA[AJAX &#8211; ASYNCHRONOUS JAVASCRIPT &#8211; CLIENT-SIDE SCRIPTING FOR FASTER LOADING &#8211; edited pnoone, source Wikipedia, 2010 Ajax (pronounced /ˈeɪdʒæks/) (shorthand for Asynchronous JavaScript and XML is a group of interrelated web development techniques used on the client-side to create interactive &#8230; <a href="http://ocmonalisa.wordpress.com/2010/10/09/ajax-explained/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=ocmonalisa.wordpress.com&amp;blog=10571108&amp;post=103&amp;subd=ocmonalisa&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p>AJAX &#8211; ASYNCHRONOUS JAVASCRIPT &#8211; CLIENT-SIDE SCRIPTING FOR FASTER LOADING &#8211; edited pnoone, source Wikipedia, 2010</p>
<p>Ajax (pronounced /ˈeɪdʒæks/) (shorthand for Asynchronous JavaScript and XML is a group of interrelated web development techniques used on the client-side to create interactive web applications. </p>
<p>With Ajax, web applications can retrieve data from the server asynchronously in the background without interfering with the display and behavior of the existing page. The use of Ajax techniques has led to an increase in interactive or dynamic interfaces on web pages. Data is usually retrieved using the XMLHttpRequest object. Despite the name, the use of XML is not actually required, nor do the requests need to be asynchronous.</p>
<p>Like DHTML and LAMP, Ajax is not a technology in itself, but a group of technologies. Ajax uses a combination of HTML and CSS to mark up and style information. The DOM is accessed with JavaScript to dynamically display, and to allow the user to interact with, the information presented. JavaScript and the XMLHttpRequest object provide a method for exchanging data asynchronously between browser and server to avoid full page reloads.</p>
<p>HISTORY</p>
<p>In the 1990s, most web sites were based on complete HTML pages; each user action required that the page be re-loaded from the server (or a new page loaded). This process is not efficient, as reflected by the user experience (all page content disappears then reappears, etc.). Each time a page is reloaded due to a partial change, all of the content must be re-sent instead of just the changed information. This can place additional load on the server and use excessive bandwidth.</p>
<p>Asynchronous loading of content first became practical when Java applets were introduced in the first version of the Java language in 1995. These allow compiled client-side code to load data asynchronously from the web server after a web page is loaded.  In 1996, Internet Explorer introduced the IFrame element to HTML, which also enabled asynchronous loading.</p>
<p>In 1999, Microsoft created the XMLHTTP ActiveX control in Internet Explorer 5, which was later adopted by Mozilla, Safari, Opera and other browsers as the native XMLHttpRequest object.  Microsoft has adopted the native XMLHttpRequest model as of Internet Explorer 7, though the ActiveX version is still supported. </p>
<p>The utility of background HTTP requests to the server and asynchronous web technologies remained fairly obscure until it started appearing in full scale online applications such as Outlook Web Access,(2000)[6] Oddpost (2002), and later, notably Google made a wide deployment of Ajax with Gmail (2004) and Google Maps (2005).</p>
<p>The term &#8220;Ajax&#8221; was coined in 2005 by Jesse James Garrett.  However, a patent application covering this type of user interface was filed on September 3, 2003, thus predating the term itself by two years. This application resulted in US Patent #7,523,401 being issued to Greg Aldridge of Kokomo, IN.</p>
<p>On April 5, 2006 the World Wide Web Consortium (W3C) released the first draft specification for the object in an attempt to create an official web standard.</p>
<p>TECHNOLOGIES</p>
<p>The term Ajax has come to represent a broad group of web technologies that can be used to implement a web application that communicates with a server in the background, without interfering with the current state of the page. In the article that coined the term Ajax, Jesse James Garrett explained that the following technologies are incorporated:</p>
<p>*HTML or XHTML and CSS for presentation<br />
*The Document Object Model (DOM) for dynamic display of and interaction with data<br />
*XML for the interchange of data, and XSLT for its manipulation<br />
*The XMLHttpRequest object for asynchronous communication<br />
*JavaScript to bring these technologies together</p>
<p>Since then, however, there have been a number of developments in the technologies used in an Ajax application, and the definition of the term Ajax. In particular, it has been noted that:</p>
<p>JavaScript is not the only client-side scripting language that can be used for implementing an Ajax application. Other languages such as VBScript are also capable of the required functionality.  </p>
<p>However JavaScript is the most popular language for Ajax programming due to its inclusion in and compatibility with the majority of modern web browsers.</p>
<p>XML is not required for data interchange and therefore XSLT is not required for the manipulation of data. JavaScript Object Notation (JSON) is often used as an alternative format for data interchange,[10] although other formats such as preformatted HTML or plain text can also be used.</p>
<p>Classic Ajax involves writing ad hoc JavaScript on the client. A simpler if cruder alternative is to use standard JavaScript libraries that can partially update a page, such as ASP.Net&#8217;s UpdatePanel. Tools (or web application frameworks) such as Echo and ZK enable fine grained control of a page from the server, using only standard JavaScript libraries.</p>
<p>Introducing XMLHttpRequest and pseudomultithreading, it is possible to swap the role of client and server (web browser may start behaving as a server and web server may start behaving as a client) in Client-Server models.</p>
<p>DRAWBACKS</p>
<p>1) Pages dynamically created using successive Ajax requests do not automatically register themselves with the browser&#8217;s history engine, so clicking the browser&#8217;s &#8220;back&#8221; button may not return the user to an earlier state of the Ajax-enabled page, but may instead return them to the last full page visited before it.  Workarounds include the use of invisible IFrames to trigger changes in the browser&#8217;s history and changing the URL fragment identifier (the portion of a URL after the &#8216;#&#8217;) when Ajax is run and monitoring it for changes.</p>
<p>2) Dynamic web page updates also make it difficult for a user to bookmark a particular state of the application. Solutions to this problem exist, many of which use the URL fragment identifier (the portion of a URL after the &#8216;#&#8217;) to keep track of, and allow users to return to, the application in a given state.</p>
<p>3) Depending on the nature of the Ajax application, dynamic page updates may interfere disruptively with user interactions, especially if working on an unstable internet connection. For instance, editing a search field may trigger a query to the server for search completions, but the user may not know that a search completion popup is forthcoming, and if the internet connection is slow, the popup list may show up at an inconvenient time, when the user has already proceeded to do something else.</p>
<p>4) Because most web crawlers do not execute JavaScript code,[14] publicly indexable web applications should provide an alternative means of accessing the content that would normally be retrieved with Ajax, thereby allowing search engines to index it.</p>
<p>5) Any user whose browser does not support JavaScript or XMLHttpRequest, or simply has this functionality disabled, will not be able to properly use pages which depend on Ajax. Similarly, devices such as mobile phones, PDAs, and screen readers may not have support for the required technologies. Screen readers that are able to use Ajax may still not be able to properly read the dynamically generated content.  The only way to let the user carry out functionality is to fall back to non-JavaScript methods. This can be achieved by making sure links and forms can be resolved properly and do not rely solely on Ajax.</p>
<p>6) The same origin policy prevents some Ajax techniques from being used across domains, although the W3C has a draft of the XMLHttpRequest object that would enable this functionality.  Techniques exist to sidestep this limitation by using a special Cross Domain Communications channel embedded as an iframe within a page.</p>
<p>7) Ajax has its own set of vulnerabilities that developers must address. Developers familiar with other web technologies may have to learn new testing and coding methods to write secure Ajax applications.</p>
<p>8) Ajax-powered interfaces may dramatically increase the number of user-generated requests to web servers and their back-ends (databases, or other). This can lead to longer response times and/or additional hardware needs.</p>
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		<title>Images</title>
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		<pubDate>Tue, 31 Aug 2010 00:09:02 +0000</pubDate>
		<dc:creator>ocmonalisa</dc:creator>
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			<media:title type="html">bird5</media:title>
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		<title>HTML 5</title>
		<link>http://ocmonalisa.wordpress.com/2010/08/30/html-5/</link>
		<comments>http://ocmonalisa.wordpress.com/2010/08/30/html-5/#comments</comments>
		<pubDate>Mon, 30 Aug 2010 23:53:20 +0000</pubDate>
		<dc:creator>ocmonalisa</dc:creator>
				<category><![CDATA[Web Design]]></category>

		<guid isPermaLink="false">http://ocmonalisa.wordpress.com/?p=60</guid>
		<description><![CDATA[Regarding HTML 5, info can be found at w3.org<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=ocmonalisa.wordpress.com&amp;blog=10571108&amp;post=60&amp;subd=ocmonalisa&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p>Regarding HTML 5, info can be found at w3.org</p>
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